In this week's episode, I speak with Omar Colon. Omar is the e-Commerce & Digital Marketing Director at Napleton Automotive Group and he talks about his experiences of starting out in the automotive industry back in Puerto Rico. And moving to Chicago's digital agency world.

Omar shares his knowledge on how the digital retailing is different in the continental USA & Puerto Rico. He also shares his experiences on digital retailing is transforming and how the most successful business will pivot.

Omar talks about the importance of company culture for any business to be successful, especially those in the digital landscape.