What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies?  

We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies on social media.    

Pharmaceutical Digital Marketing Topics  

What the FDA has done so far to try and deliver social media guidance to drug companiesThe difference between social media "guidance" and actual regulationsChallenges for pharmaceutical companies associated with maintaining Facebook PagesHow drug companies are hedging their bets and marketing on social media in lieu of guidanceThe British Prescription Medicines Code of Practice Authority's informal guidanceMobile Medical Apps

Pharmaceutical Digital Marketing References  

FDA Approved Medical Mobile AppsDose of Digital: Social Media Wiki

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