Idea sharing is a core tenet of Lion Street. Gary Bottoms' Firm, The Bottoms Group, based in Marietta, Ga., created a newsletter to drive home the importance of life insurance during this pandemic.

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Gary spoke with Lion Street Field Vice President Anthony DiTullo about the creative process and goals for The BottomsLine. Plus, they discussed how Gary used Lion Street resources in The BottomsLine and what planning opportunities have emerged as a result of the newsletter.