In Episode #13 of ImpacTalks, we welcome Laura Payer, Founder of The Ambassador Factory, to discuss how organizations can build authentic and credible employer brands.

The conversation explores why effective employer branding must start internally, with employees who genuinely represent the company’s values. Laura also shares insights on how sustainability initiatives gain credibility when employees actively embody them, and why many companies still misunderstand the expectations and motivations of Gen Z in the workplace.

Finally, the episode highlights an essential communication principle: authenticity matters more than volume. Companies that focus on real stories and engaged people are far more likely to build trust and long-term reputation.

Listen now and discover how employees can become a company’s most powerful ambassadors.

Host: Shiva Ahmadi

Producer: Hülya Afat

oikos Consulting 2026