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Impartner Software CMO Kerry Desberg talks us through her professional journey and identifying profitable markets


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Episode Outline

[02:00] Kerry’s background

[04:20] How Kerry has overcome challenges and made her company stand out 

[08:05] How Kerry pivoted during the COVID-19 pandemic

[12:20] Kerry’s approach to changes in buyer behavior and identifying profitable markets

[15:10] The importance of having a marketing tech stack and what Kerry has in her marketing tech stack

[19:35] Why Kerry thinks the BDR should report to marketing instead of sales

[22:30] How Kerry unwinds


Connect with Kerry

LinkedIn

Website

Twitter

...more
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Agency IconsBy Eli Rubel

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