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Tiktok has a noise problem, and it's indicative of a larger issue ongoing within social media, that of "context collapse".  But even context collapse is expanding outside its original context and evidence of it can be seen in the rise of generative AI tools, music and media, and the rise of the "Everything App".   Starting with a baseline in information theory and anthropology, we'll outline some of the implications of noise and context collapse in this episode of the Implausipod.

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