Ellen Maly, Director of Brand Management at Pegasystems, Inc (Pega) talks about what goes into developing a marketing tech map with the Widen CXM team.

Implementation Soundbite - Ellen Maly on Creating a Marketing Tech Map

The Widen podcast is a series of discussions with people who have selected and implemented the Widen Collective. Each episode will offer new perspectives on the buying process, ways customers can prepare and execute their digital asset management roll out, customer experience and Widen's events. The customer interviews and associated soundbites are catered to help current and future Widen users by giving them insights and tips into getting more from the Collective. © 2019.

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Implementation Soundbite - Ellen Maly on Creating a Marketing Tech Map

Implementation Soundbite - Ellen Maly on Creating a Marketing Tech Map