<p>In this episode, we explore the challenges and strategies of aligning sales and marketing with Orian Roturier from GitGuardian. Orian shares his approach to overcoming the reluctance of sales teams to adopt marketing strategies, emphasizing the role of Account-Based Marketing (ABM). Join us for this deep dive into sales and marketing synergy.</p>

In this episode, we explore the challenges and strategies of aligning sales and marketing with Orian Roturier from GitGuardian. Orian shares his approach to overcoming the reluctance of sales teams to adopt marketing strategies, emphasizing the role of Account-Based Marketing (ABM). Join us for this deep dive into sales and marketing synergy.

Implementing ABM/IBM with Orian Roturier from GitGuardian

"Devs! Devs! Devs!" is the podcast that gets straight to the point on developer marketing. Each 5-minute episode tackles one vital topic—like positioning, launch, SEO, or pricing—with insights from community experts. No ads, no tricks, just concise, actionable advice. Subscribe now for your quick, weekly hit of dev marketing know-how.

Share Implementing ABM/IBM with Orian Roturier from GitGuardian

Sign up to save your podcasts

Implementing ABM/IBM with Orian Roturier from GitGuardian

Implementing ABM/IBM with Orian Roturier from GitGuardian