During the episode, we focus on account-based marketing (ABM). The episode comes at a great time because ABM is a topic that we have seen frequently on social media and across industry publications recently. Joe tells us what ABM is, the types of businesses that it is suitable for, and how it can be implemented. We also talk about some success stories, commitment requirements, and estimated costs. So, this is a great episode for anyone that would like to learn some more about ABM and how it could potentially benefit their business.