Ebony Sykes is the founder of InsurSuccess, a firm helping independent Medicare insurance agents build financial data sovereignty and operational efficiency in an AI-enabled market. Her core argument is simple and countercultural: before you automate anything, get your processes right - because AI scaled on top of broken workflows just produces more broken outcomes, faster.This episode covers how Ebony measures success by lifestyle improvement rather than output metrics, why she pivoted her own product delivery mid-growth when it was already working, and what the insurance industry's AI reckoning actually looks like on the ground.

Ebony Sykes is the founder of InsurSuccess, a firm dedicated to operational excellence and financial performance for independent Medicare insurance agents. With deep roots in change management and process design, she builds browser-based, human-in-the-loop automation tools that reduce administrative burden without replacing the human relationships at the center of insurance work. She also hosts the podcast Mind Over Machine.

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