Andrew Spoeth is the Team Leader of Social Media at CA Technologies. He recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how to manage social media in a large distributed enterprise setting. He also discusses the importance of Key Performance Indicators with respect to social media. "When it comes to social media, define success and measure consistently." Andrew shares a few tips on utilizing social media within the company: Define your success in social media. The most important thing for social media marketers is to define success and then measure it consistently. Don’t just measure it quarterly and monthly, rather, do it weekly. Make sure you identify key performance indicators that are linked to your business’ outcomes. Divide and conquer. When working with a social media team, divide content and tasks by social channels and platforms. This clears up any questions, issues and strategies; and in doing so, identifies a responsible party. Content is a service. Companies are beginning to see social media content as a service, not as a chore. Provide your readers with information and tips from the experts.