From studying in New York to migrating to Israel for over 20 years, Yamit Nissanov gives her global perspective on attribution marketing at AppsFlyer. Yamit discusses creative virtual events including webinars, deminars (virtual product demonstration videos) and newsletters, which she utilized to rapidly digitize virtual events during the pandemic. As senior regional marketing manager for EMEA, Yamit emphasizes the importance of local languages and cultures to Shaheen Samavati for successful localization efforts at AppsFlyer, which has expanded globally from 200 to 1000 employees since 2017.