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Implementing CX and HCD for Meaningful Change in the Healthcare Landscape
Addressing President Biden’s Customer Experience (CX) Mandate in Federal Health In December 2021, President Biden published an Executive Order that mandated federal agencies to adopt the customer experience (CX) approach in their primary strategy and operations. Biden stated that “the government’s primary mission is to serve. By placing people at the center of everything we do, the government will be able to deliver timely, modern and secure services to you — the people.”
With December’s EO and the recent news from OMB, the White House wants to fundamentally change the way Americans access government services and benefits by focusing on the “life experiences” of those seeking assistance. CX efforts should make government services and processes easier to interact with and utilize, specifically actions aligned with life events that often require interaction with the government. In turn, these executive statements should lead to stronger trust in government, especially as we’re over two years into a global pandemic, when federal health plans of action are of the utmost importance.
Rita Breen
In her current position as the Agile and Human Centered Design Practices Director at National Government Services, Rita’s primary goal is to solve mission-critical challenges for federal patients and customers. She has nearly two decades of project management (PM) experience and has been a part of the NGS team since 2018. Rita mainly supports the technical PMs and HCD teams that drive the customer-centered approach to FedHealth IT. She and the team focus on solving major pain points while bolstering product quality and improving customer experiences across the board. Rita is truly passionate about identifying the key needs of citizens, setting actionable metrics and learning to meet them with empathy and understanding.
National Government Services (NGS)
For more than 50 years, National Government Services has been empowering federal healthcare agencies to improve lives and communities. Its core business areas include digital health, providing federal IT solutions and services for healthcare, and business process Solutions. This includes its role as a Medicare contractor for the Centers for Medicare & Medicaid Services. Part of the Anthem family of businesses, NGS is headquartered in Indianapolis, IN, and employs more than 1,500 associates across the country.
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By Mary Ann Brown
Addressing President Biden’s Customer Experience (CX) Mandate in Federal Health In December 2021, President Biden published an Executive Order that mandated federal agencies to adopt the customer experience (CX) approach in their primary strategy and operations. Biden stated that “the government’s primary mission is to serve. By placing people at the center of everything we do, the government will be able to deliver timely, modern and secure services to you — the people.”
With December’s EO and the recent news from OMB, the White House wants to fundamentally change the way Americans access government services and benefits by focusing on the “life experiences” of those seeking assistance. CX efforts should make government services and processes easier to interact with and utilize, specifically actions aligned with life events that often require interaction with the government. In turn, these executive statements should lead to stronger trust in government, especially as we’re over two years into a global pandemic, when federal health plans of action are of the utmost importance.
Rita Breen
In her current position as the Agile and Human Centered Design Practices Director at National Government Services, Rita’s primary goal is to solve mission-critical challenges for federal patients and customers. She has nearly two decades of project management (PM) experience and has been a part of the NGS team since 2018. Rita mainly supports the technical PMs and HCD teams that drive the customer-centered approach to FedHealth IT. She and the team focus on solving major pain points while bolstering product quality and improving customer experiences across the board. Rita is truly passionate about identifying the key needs of citizens, setting actionable metrics and learning to meet them with empathy and understanding.
National Government Services (NGS)
For more than 50 years, National Government Services has been empowering federal healthcare agencies to improve lives and communities. Its core business areas include digital health, providing federal IT solutions and services for healthcare, and business process Solutions. This includes its role as a Medicare contractor for the Centers for Medicare & Medicaid Services. Part of the Anthem family of businesses, NGS is headquartered in Indianapolis, IN, and employs more than 1,500 associates across the country.