Artists and creatives of all types run into some common issues when they try to implement Storybrand principles for themselves or their organizations. Annie Schiffman is an improv-comedian turned marketer who helps folks in the creative world be better marketers. We discuss how it starts with a mindset shift, and how artists can get better at seeing themselves as a business that deserves to make money and much more.

Connect with Annie on Twitter (@annieschiff) or on her website (https://downstage.media)

Find Matt on LinkedIn (linkedin.com/in/mattbanker/) and at (bankercreative.com)

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