David Masover is a global sales thought leader and sales process expert. He is also the author of several sales books. David is back on the Future Proof Selling podcast to discuss his four level sales process that has made a significant positive impact on the organisations he works with.

Some key points of our discussion:

• Getting field input into your sales process.
• Involving other key stakeholders.
• Process iteration and buy in.
• Implementing new sales technology.
• Sales coaching and reinforcement.

Learn more about David and his company via his website, and/or connect on LinkedIn