Have you ever stayed up late because a TV series ended on a cliffhanger you *just* had to see resolved? Or felt compelled to finish a half-read article because the ending was missing? That’s the Zeigarnik Effect in action: our brains can’t stand incomplete tasks or open loops. By reading this article, you’ll learn how to use that irresistible pull to boost engagement, keep customers hooked, and even drive sales. Ready to explore the power of “unfinished business”? Let’s dive in!

Full Article: https://ecommercepsychology.com/implementing-the-zeigarnik-effect-to-create-open-loops/

Growth Suite: https://apps.shopify.com/growth-suite

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