Join us on the next episode of CX Beats, our chat show geared toward delivering insights from digital communication experts on the current state of CX.This episode will feature Max, senior sales manager at edna and our show host Svetlana. Max has helped many businesses to find the most suitable customer communication solutions.In this episode, our experts will shed light on the obstacles faced by businesses while implementing any new communication channel, with a special focus on WhatsApp and Viber. The discussion will focus on these following areas:

• Key points to consider before implementing a new communication channel
• WhatsApp Business API and Viber Business Messages – what is allowed and what is not
• Why these platforms need to be integrated with existing systems for best results
• What services should your WhatsApp solution provider offer you