In this episode of the Growth Led Podcast I interviewed Kate Bradley Chernis. Kate is the CEO of Lately and a world renowned content strategist and messaging guru who also happens to be a former Rock and Roll DJ serving 20 million listeners as Music Director and on-air host at Sirius/XM. After seeing Kate blow people’s minds on her views and experience with content and messaging - I knew I had to get her on the show.

We cover themes like:

• Content and messaging and the relative importance of getting this right for your company
• How does user psychology and personas play into your messaging? 
• What are some things that have worked really well?
• Why “checkout” is the absolute worst phrase you can possibly use in marketing and sales messaging. 
• How experience in radio influenced Kate's marketing overall
• Why it's important to have a human in the room when doing sales and marketing (hint: you can't automate everything!)
• and much, much more!

Visit TryLately.com to learn more

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