Matt Wool, President of Acceleration Partners, will be discussing why it’s important to diversify your marketing budget by investing in channels less dependent on customer data and bidding. The more you can prepare for a stricter era of data protection regulations now, the more you’ll be able to outperform unprepared competitors in the future. This episode will also focus on the role Performance Marketing can play in giving a brand a competitive edge and the traditional and emerging partnerships that organizations can add to their marketing portfolio.

As President of Acceleration Partners, a global partner marketing agency based out of Boston, Matt oversees day-to-day operations of the business and has helped drive the company’s growth from five employees when he joined as VP, Client Services in 2012 to over 240 employees on four continents today.

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