Are you a wedding professional relying solely on TikTok to get your name out there? In this episode, Kristina Stubblefield has a warning for you: don't put all your eggs in one basket. With the uncertainty surrounding the future of TikTok, it's more important than ever to diversify your social media presence.

Yes, managing multiple platforms can be frustrating, but having a backup plan is crucial in case a platform disappears. Stubblefield recommends having a marketing plan and strategy in place before jumping into any new platform. And while TikTok may be popular now, its algorithm is unpredictable, so it's wise to repurpose content for other platforms to save time.

But social media shouldn't be your only online presence. You need a website to establish your brand and show potential clients what you can offer. And don't forget about email marketing – owning and properly segmenting an email list is a powerful tool. Just make sure to use an email marketing program that makes it easy for recipients to unsubscribe.

And let's not overlook the power of Google. Keeping your Google business profile updated is essential for increasing visibility and becoming an authority in the industry.
But perhaps the biggest opportunity for wedding professionals is on YouTube. Not only is it the second largest search engine, but some have found better results from YouTube shorts than Instagram reels or TikTok. So why not take advantage of this platform and start creating content that will showcase your skills and expertise?
In short, if you want to succeed as a wedding professional, you need to diversify your social media presence and embrace other online tools like email marketing, Google, and YouTube. Don't let the uncertainty of one platform's future put your business at risk – be proactive and establish a strong online presence today.

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