In this episode of SaaS Insiders, host Vlad Hu interviews Andres Sigcha, founder of Tari, on the topic of focus. They discuss the importance of being good at one thing rather than mediocre at many, and how it's better to be a leader in a small market than to try to capture a wide one. The conversation focuses on overall strategy and approach with a strong mindset to win the game.

This podcast is sponsored by the SaaS Insiders Studio. The SaaS Insiders Studio helps SaaS founders build their minimum viable products and prototypes so they can launch quickly and find product market fit.

The Sass Insiders Studio works with non-technical founders that are pre-seed or seed stage to help them execute their product vision.Learn more and reach out at the following link - https://www.linkedin.com/in/vladhu-saasconsultant

Key takeaway time stamps:

[00:11:35] Building without speaking to customers

[00:20:29] Selling to Enterprises

[00:22:22] Pursuing the right customers

[00:26:02] The emotional journey of entrepreneurship

[00:30:00] The power of the customer hero journey