This video is about the Podcast of Marketing Maverick Mr. Faraz Ahmed. With more than 12 years of dynamic experience in the ever-evolving digital marketing landscape, Faraz has been a driving force behind the strategic brilliance and captivating content that have propelled countless brands to new heights within the agency business.

But that's not all – in the past year, Faraz has been leading the charge in revolutionizing live commerce and affiliate marketing, leveraging the potent influence of influencers at none other than Daraz. As the Head of Brands for Daraz LIVE & Daraz Affiliate, Faraz is a visionary in envisioning the integration of brands with the platform as a retail media channel, harnessing a 360-degree approach to amplify brand equity and skyrocket sales.

Let's take a moment to delve into some of Faraz's awe-inspiring career highlights:

Remember the groundbreaking "Daraz 11.11 Campaign" that took the e-commerce world by storm? Faraz was the mastermind behind it all. Activating over 350 brands and sellers, roping in 60+ influencers including the cream of the crop, and achieving a staggering 44% brand-sponsored streams. But that's not all - with conversion rates reaching an unprecedented 28%, the campaign witnessed a phenomenal 4.5x growth in GMV and an astounding 10x surge in orders.

Speaking of empowerment, Faraz's brilliance shone through in the launch of ICI Pakistan's "Yes She Can" campaign on Women's Day 2022. His conceptualization, scripting, and creative direction led to an impressive 18% increase in the female employee ratio at ICI.

But it doesn't stop there – Faraz's innovation extends across diverse sectors. From Dalda's captivating "Defence Day" campaign to Adamjee Life Insurance's comprehensive "COVID-19 Awareness" initiative, his 360-degree online and offline campaigns yield tangible results. A staggering 68% of policyholders availed the offer in the case of Adamjee Life Insurance.

And let's talk about Durex Pakistan, shall we? With moment marketing woven into compelling content, Faraz's strategy catapulted e-commerce sales by a remarkable 15% within a single business quarter. Not to mention, his #PlaySafe content narrative won the prestigious EFFIE Award in 2022 for its significant impact on sex education.

Faraz's impact reaches beyond campaigns – he's at the forefront of social causes too. His Dengue Awareness Campaign for Mortein Pakistan and the spice-packed challenge video for Gaviscon Pakistan are just a glimpse of his dedication to making a difference.

From the digital launch of HBL ID that resulted in a 22% growth in the customer base to the astounding 70% audience engagement achieved with the HBL Samina Baig Campaign, Faraz's imprint is felt far and wide.

And let's not forget his early feats - the digital launch of Shan, Shoop & Delve for Shan Foods in 2013, the integrated media launch of Kolson Pasta, and the trailblazing brand identity and communication strategy for TCS Connect (now known as Yayvo.com).

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