Jeff Friedman, owner of Let There Be Neon, one of New York’s most prolific neon workshops (38 White Street in Tribeca) - discusses how he's had a most fortunate trajectory in the neon sign business. Opened in 1972, the shop has built a strong reputation for innovation and produces neon for some of the most well-known contemporary light artists, such as Tracey Emin, Doug Wheeler, Keith Haring, and Iván Navarro. Jeff explains to Mondo why neon has had such a lasting impression, along with telling what it was like to arrive at LTBN all those years ago and meeting founder Rudi Stern. Plus, why they always aim to do things a little differently no matter what they're doing.