Key Takeaways:

[11:00] The struggles experienced in the first year of business

[15:43] Advice on how to fight shiny object syndrome

[19:13] Why you don’t need the fancy gear to do what we do

[20:17] When to upgrade your gear

[24:55] What to include in a retainer package for clients

[27:47] Edward’s strategy to close retainer clients

[29:06] Ideas of what to offer clients in a retainer package

[33:45] Why it’s great to have multiple retainer clients at once

[36:40] Why retainer clients are the best to work with

[37:02] The legal structure of working with retainer clients

[39:03] A common mistake creators make with retainer clients

Summary:

In this episode, I brought on my boy Edward Lee to be the first guest. He’s a filmmaker and content creator based in Seattle, WA. We talk about our tactics for retainer clients, when to go full-send, marketing, and our goals for the future.

Resources:

Memorable Quotes:

[10:20] You have to troubleshoot because being a business owner is being a full-time problem solver as well.

[36:31] Don’t forget to work with clients that drive you, that inspire you, that make you feel good as a creative that’s really important.

[44:39] Being versatile is key but knowing your niche as well, what route you want to go specifically is definitely crucial

[1:11:25] Don’t think about how many followers you want, don’t think about the gear you want all that stuff because it comes by default when you start to love the process