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Importance of User Research for Brand Success With Michelle Parsons
Michelle Parsons is a Product Executive in Residence at Product School, the global leader in product training with a growing community of 2 million product professionals. Michelle has leveraged her 15 years in the industry to develop product management certification programs to help product creators achieve their career goals. As a product leader knowledgeable in search, discovery, and personalization, Michelle has implemented solutions and created user-centric products for leading consumer tech companies, including Netflix, Spotify, and Hinge, a mobile dating app. She is also a board member for Sky's the Limit.
In this episode…A business' main objective is to convince consumers why their product is a necessity, and many entities will go to any length to attract as many patrons as possible. Conducting business that is strictly transactional causes missed opportunities. These missed opportunities include the ability to provide a personalized customer experience. Neglecting the user experience can cause your audience to become disinterested and disengaged from your brand. What can you do to avoid this oversight and ensure maximum consumer engagement?
Small business owners and aspiring entrepreneurs without a seasoned reputation must strategize ways to build personal connections with customers. Michelle Parsons, a product advisor, believes business owners severely underestimate the impact of user research on brand success. Understanding who your audience is and why they resonate with your brand encourages personalized relationships, helping you gain loyal customers.
On this episode of The First Buck Podcast, Nicolas Cary welcomes Michelle Parsons, a Product Executive in Residence at Product School, to discuss how establishing a personalized connection with customers fosters a thriving company. An anecdote divulging how Michelle improved Hinge's user experience and its effect on brand growth highlights how a personalized user experience bolsters brand engagement. Get inspired by her story and the wisdom she shares with fellow entrepreneurs.
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By Sky's The LimitMichelle Parsons is a Product Executive in Residence at Product School, the global leader in product training with a growing community of 2 million product professionals. Michelle has leveraged her 15 years in the industry to develop product management certification programs to help product creators achieve their career goals. As a product leader knowledgeable in search, discovery, and personalization, Michelle has implemented solutions and created user-centric products for leading consumer tech companies, including Netflix, Spotify, and Hinge, a mobile dating app. She is also a board member for Sky's the Limit.
In this episode…A business' main objective is to convince consumers why their product is a necessity, and many entities will go to any length to attract as many patrons as possible. Conducting business that is strictly transactional causes missed opportunities. These missed opportunities include the ability to provide a personalized customer experience. Neglecting the user experience can cause your audience to become disinterested and disengaged from your brand. What can you do to avoid this oversight and ensure maximum consumer engagement?
Small business owners and aspiring entrepreneurs without a seasoned reputation must strategize ways to build personal connections with customers. Michelle Parsons, a product advisor, believes business owners severely underestimate the impact of user research on brand success. Understanding who your audience is and why they resonate with your brand encourages personalized relationships, helping you gain loyal customers.
On this episode of The First Buck Podcast, Nicolas Cary welcomes Michelle Parsons, a Product Executive in Residence at Product School, to discuss how establishing a personalized connection with customers fosters a thriving company. An anecdote divulging how Michelle improved Hinge's user experience and its effect on brand growth highlights how a personalized user experience bolsters brand engagement. Get inspired by her story and the wisdom she shares with fellow entrepreneurs.