There is nothing like starting your own business. It has its advantages, such as control over decisions, future financial upside, and the pursuit of a dream creating a business around a product or service you truly believe in. There is also the challenge side: the owner is on the hook for any shortfall or miscalculation.  So having a plan and a viable offering are very important. 

If you’re thinking about starting your own business, you’d better have a clear view of all the potential successes and challenges.  And that’s what this episode is all about.

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