After 48 hours, people will only remember about 10% of the things you're saying. You need to be impossible to ignore because people will forget about the other 90%. So you really have to control that 10% and be as memorable as you can. When you're giving a speech, you have to control your unifying message so that you can achieve that 10%. Join John Livesay as he talks to cognitive neuroscientist, Dr. Carmen Simon about her book, Impossible to Ignore. Learn more about the science behind your brain and memories. Find out how you can control your 10% today! 

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