Art of the Brand: Author Edition

Imposter Syndrome Got You Down?: There is a way to overcome it without letting stop you and still launch and promote your book in the process. - With guest Jessi Beyer

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You want to appear as a confident writer, but maybe you suffer a bit from imposter syndrome. 

Yeah, it’s a real stinker.

And that’s holding you back from sharing your amazing book with the world. When you started writing your book, you dreamed of impacting the lives of your readers. 

But you never thought about how difficult it would be to find a publisher and get your work into the hands of readers. 

Maybe, building your author platform never crossed your mind. 

It feels so overwhelming. You already have to edit and revise your book. You have to send your manuscript to editors, agents, and publishers. You've got to launch your book. And you're trying to get reviews for your new book.

Imposter syndrome is real. And it can be difficult to overcome.

But you don’t have to remain stuck. 

Overcome the imposter syndrome holding you back.

In today’s Art of the Brand: Author Edition episode with guest Jessi Beyer, you’ll hear about her imperfect journey to self-publishing, crafting a unique brand message and strategy, so she could own her expertise, expand her platform, and impact many as she became a bestselling author. 

All while struggling with imposter syndrome. 

And Jessi Beyer can show you how to kick it to the curb.

The real point of this week’s episode is to remind you how you can do the same: overcome imposter syndrome and use brand strategy to reach your goals. 

So come join me to learn how you can overcome imposter syndrome like Jessi. 

So what it’ll be, friend? 

 In today’s episode, we’ll be discussing: 

  • Jessi Beyer’s journey to becoming an writer
  • Her biggest struggle (spoiler alert: it’s imposter syndrome)
  • Being a speaker and an author
  • Her brand strategy
  • The importance of being relatable to your audience
  • A basis for her brand message
  • Separating her professional and personal lives online 

Resources mentioned: 

  • Follow Jessi: https://www.instagram.com/jessibeyerinternational/ 
  • Jessi’s Free Training: https://www.jessibeyer.com/best-seller-training
  • The Aspiring Author Incubator: https://www.jessibeyer.com/author-incubator 
  • The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/free-course
  • Paid promotion for your books: 
  • https://www.booksbutterfly.com/ 

Music Credits: 

  • Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
  • Background Music: Naya by HaTom https://fanlink.to/HaTom
  • Creative Commons — Attribution 3.0 Unported — CC BY 3.0
  • Free Download / Stream: https://bit.ly/naya-hatom
  • Music promoted by Audio Library Naya – HaTom (No Copyright Music)
  • Outro Music: Modular Ambient 04 | Royalty Free Music  

If you enjoyed this episode, go ahead and subscribe to the podcast here. And if you're feeling extra inspired, leave a review here. I will be forever grateful to you. 


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Art of the Brand: Author EditionBy Anna McVey-Tyson