The Cappell Brief

Impostor Syndrome in Founders (Why It Happens)


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Impostor syndrome is showing up everywhere — especially for women founders in a growth phase. In this episode, Christina breaks down why it happens and what's really going on beneath the surface.

Key Highlights:

0:00 – Why this topic matters right now

0:18 – You are not alone: impostor syndrome is common among capable founders

0:37 – How external pressure creeps in as your business grows

1:02 – What impostor syndrome actually is (and what it really isn't)

1:24 – Why every decision feels heavier without the right foundation

1:47 – How clarity, systems, and structure build real confidence

2:10 – Share this with a founder who needs to hear it

Subscribe for more content from Christina Cappell Enterprises — on a mission to reach 1 million women business owners and founders.

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The Cappell BriefBy Christina Cappell