LinkedIn is an online platform that is often underused to increase online visibility. Is your LinkedIn profile up to speed to help you stand out as an authority in your niche?  

Using LinkedIn can improve your online visibility by growing your network and building trust. Your LinkedIn profile is not a resume, but a great way to emphasize how you help your clients.

More of a search engine than a social media platform

LinkedIn, similar to Pinterest is more of a search engine than a social media platform. And it's not something that you have to fear. LinkedIn can be a powerful tool to help you stand out online, attract soulmate clients, and grow your business. LinkedIn can be beneficial for your SEO strategy. 

LinkedIn is a tool for business growth and marketing strategy. 

Some people are using LinkedIn to grow their audience, grow their network, and get clients.

There are strategic components to building a LinkedIn Profile. But important to note is that you can, and should, show up as your true, authentic personal brand.

Building out your LinkedIn profile to become more visible can increase opportunities and expand your network, which is key for growing your business.

Don't let fear and anxiety prevent you from improving your online visibility

LinkedIn provides an opportunity to tell your story and the story of your business. To build connection and trust. But telling stories on LinkedIn and other public platforms can be difficult for people with anxiety. 

Since May is mental health awareness month, we must mention the fear and anxiety that may be increased, or induced by entrepreneurship and the need to be present online. Instead of fearing it, embrace it as an opportunity to shine and serve other people. 

Embracing and sharing your story and journey is a key component for taking that step forward and being present and representing yourself authentically.  Stories are such an important part of building a connection with your community. 

Online visibility doesn't have to feel intimidating 

Many people have a preconceived notion that LinkedIn is for people with five degrees and 30 years of experience, the go-to person in their space. The Adam Grants of the world, the Brene Browns of the world. But you have a powerful story as well. 

Tania shared her perspective on LinkedIn in the non-profit sector. LinkedIn is the place to access movers and shakers. People are on LinkedIn to not only grow their networks but to help out. To support others. 

Don't let imposter syndrome hold you back from online visibility

Don’t let imposter syndrome hold you back from using LinkedIn to improve your online visibility. Remember, as an entrepreneur, you are the CEO of your business. So if you're looking at LinkedIn as a place where only CEOs and executives are, pull up your seat at the table because you belong there.

When you begin building your LinkedIn profile or updating it, start from a place with clarity. When you have clarity, you will be more confident. Use LinkedIn as an opportunity to showcase who you are and what you do. Don't be afraid to do that. 

In addition, when you have clarity and your message is clear, the right people will be attracted to you and the wrong people will self-select. And remember, if you try to talk to everyone, you'll be talking to no one.

Update your LinkedIn profile and improve your online visibility - get found by your soulmate clients

Update your profile because it is showing up when people search online for you. Take 30 to 45 minutes to update and dust off your LinkedIn profile. 

 

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Connect with Tania and Robyn on LinkedIn.