In this episode, we’re going to explore the first step of the sourcing funnel we talked about in our last episode. The first step of the funnel is the number of times your job appears in the search results. If you want to improve the number of times your job appears in search results, one of your options is paying money and posting to more job boards. While that’s a totally viable option, we can optimize the funnel so that we can increase the likelihood of someone progressing down the entire process without spending more. We give you specific tactics you can use to do this.

As promised, here’s the link to the SEObook Keyword Tool.