User On-boarding - https://www.automationlinks.com/improve-user-on-boarding/

In this video Brad Smith talks about how you can improve your user on-boarding. This is a great way to build relationships with potential customers who have never heard of you before. Help, teach and improve their experience by sending the right message at the right time.

1. Make it as personal as you can

2. Followup the next day just in case they forgot

3. Get a response (start a thread)

4. Split test different e-mails

5. Automate it to save you time

6. Never stop, continue to followup

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