In this week's The Big Idea podcast, Brian York and Tye Binuyo discuss the problem of low-quality keyword scores and high cost per acquisitions when it comes to running a campaign on Google's Search network.

Low-quality keyword scores can quickly ruin a campaign on the Search network, and before you know it, you are dealing with higher cost-per-clicks and escalating lead acquisition costs... which is the last thing you want.

Fortunately, there are a few quick and easy steps you can follow that will help increase your keyword scores and ultimately lower your cost-per-clicks and lead acquisition costs. To find out more tune into today's The Big Idea podcast.

(Note: To get more detailed tips on how to successfully optimize your Adwords campaigns, check out the Show Notes below.)