On this episode, Mike and Jody discuss the importance of communication in sales and the steps we can take to improve.

Questions Answered:

• Why do we struggle with communication?
• How can we practice?
• What can we do to ensure that what people hear is what we believe we said?
• When it comes to asking questions, what is your favorite approach?

Key Takeaways:

• We can always get better
• Record role play sessions with members of your team and then listen to the session
• Ask reflective questions
• Ask questions to validate
• Get back to basics and use who, what, where, why, when and how.
• Don't try to over-think the room
• Qualification should focus on understanding the customer story
• Understanding how and when to ask questions is really powerful

Thank You

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