Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information.  

This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to Two Sides' Jonathan Tame about the dangers of misinformation about print, the impact of ‘greenwashing’ and why print has an important role to play in successful, sustainable marketing.