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Improving Customer Acquisition and Retention Using Data with Shanif Dhanani
[00:01 - 02:28] Opening Segment
- Get to know Shanif
- Working in the world of software, AI, and data science
[02:29 - 11:24] Using Data to Your Advantage
- With data, businesses can predict customer behavior and target them with the right campaign
- We can also know what product sells well together and come up with better sales strategies
- For a lot of brands, majority of their sales come customers who buy only once
- What are strategies to sell to our existing buyers?
- Check out Apteo’s ebook: How to Build Relationships With Your Customers to Increase Retention
- Be on top of mind through an authentic brand story
- Create individualized promotions and keep in touch with the customers
- Personalization goes beyond just using a person’s name
- Take a list of the best customers and reach out to people who look like them in through campaigns because they are likely to spend more
[11:25 - 12:56] Marketing and User Privacy
- How does data privacy impact the existing marketing tools we use?
- Marketers should learn to diversify to different channels
- Put more focus on retention
[12:57 - 15:38] Closing Segment
- Advice from Shanif: Collect data in one place and use it!
- Reach out to Shanif!
- Final words
Connect with Shanif at [email protected]! Visit Apteo.co and find them on Shopify, LinkedIn, Facebook, and Twitter.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“You have to use data to understand customer behavior and to use it to sort of guide what's going to happen next.” - Shanif Dhanani
“A lot of people take their entire subscriber list and say, find me people who look like my subscribers. When in reality, you really don't want people who look like your subscribers 'cause maybe not all of them are buying.” - Shanif Dhanani
“The first mistake I see brands making when it comes to data is they're just not collecting it.” - Shanif Dhanani
View all episodes
By Salim Omar, Shawheen Amirkhizi[00:01 - 02:28] Opening Segment
- Get to know Shanif
- Working in the world of software, AI, and data science
[02:29 - 11:24] Using Data to Your Advantage
- With data, businesses can predict customer behavior and target them with the right campaign
- We can also know what product sells well together and come up with better sales strategies
- For a lot of brands, majority of their sales come customers who buy only once
- What are strategies to sell to our existing buyers?
- Check out Apteo’s ebook: How to Build Relationships With Your Customers to Increase Retention
- Be on top of mind through an authentic brand story
- Create individualized promotions and keep in touch with the customers
- Personalization goes beyond just using a person’s name
- Take a list of the best customers and reach out to people who look like them in through campaigns because they are likely to spend more
[11:25 - 12:56] Marketing and User Privacy
- How does data privacy impact the existing marketing tools we use?
- Marketers should learn to diversify to different channels
- Put more focus on retention
[12:57 - 15:38] Closing Segment
- Advice from Shanif: Collect data in one place and use it!
- Reach out to Shanif!
- Final words
Connect with Shanif at [email protected]! Visit Apteo.co and find them on Shopify, LinkedIn, Facebook, and Twitter.
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“You have to use data to understand customer behavior and to use it to sort of guide what's going to happen next.” - Shanif Dhanani
“A lot of people take their entire subscriber list and say, find me people who look like my subscribers. When in reality, you really don't want people who look like your subscribers 'cause maybe not all of them are buying.” - Shanif Dhanani
“The first mistake I see brands making when it comes to data is they're just not collecting it.” - Shanif Dhanani