The digital era has made information about health universally available. The multidimensional integration of how information is used promises to unleash powerful approaches to risk assessment and intervention, particularly for common, chronic diseases in which everyday life choices have major impact. The limiting factors in using ubiquitous information for health benefit are no longer technological, but cultural and social. Series: "Philip R. Lee Institute for Health Policy Studies" [Health and Medicine] [Show ID: 34390]