When Start Cain left the corporate world and decided to create HITZone in 2015, he wasn’t motivated solely by profits or market domination. No, he decided that he wanted to improve the lives of one million people by introducing them to exercise; an ambition that still permeates this unique, boutique brand, even as it launches in overseas markets like the U.S. and Canada. 

By taking members on an “alternative fitness journey” with HITZone’s proprietary equipment, Cain has focused on a niche that has allowed for exponential, international growth. Growth is much more than just a buzzword in this case; three-times as many members joined last December compared to previous years, and HITZone’s customer base now varies from teenagers, all the way up to guests in their mid-70s. 

But what is this alternative fitness journey, and why has it attracted so many individuals previously averse to working out? And how will Cain continue on his journey towards motivating one million guests? Find out on this instalment of the Global Franchise Podcast. 

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