After decades of investment in digital systems of record, patients are beginning to navigate healthcare on their PCs and mobile devices. Providers have created great, consumer-grade technology for a better patient experience — a digital “superhighway” for healthcare. But patient adoption of these systems is still low. Healthcare is complex, there’s no way around that, but poor adoption rates indicate that leaders may have overestimated what consumers are willing to put up with. Technology adoption is never easy, but there may be hope.

In this episode of Digital Conversations, Greg Johnsen and Greg Kefer discuss the rise of conversational technology that engages through language instead of menus and rigid workflows to deliver intuitive, consumer experiences at scale. Leveraging the patient digital information stored in EHR and CRM systems of record puts patients on a personalized, high-value path to high satisfaction and efficiency.