The daily engagement of Medicaid beneficiaries in self-care health monitoring programs can help healthcare organizations avoid many of the challenges inherent in working with this frequently underserved population, explains Pharos Innovations CEO Dr. Randall Williams. Once participants are identified, they are very receptive to the daily contact, which has resulted in extremely high program engagement rates. Dr. Williams, along with Dr. Thomas Kline, medical director, Iowa Medicaid Enterprise, and Katherine Scher, R.N., C.C.M., program manager for the Center for Clinical Care Design at Henry Ford Health System, examined the factors that can impact engagement and explain how to continually strive to improve engagement rates during Improving Patient Engagement in Telephonic and Online Health Improvement Programs for Lasting Behavior Change.