Most of you are familiar with the BOA fit system, but do you know what BOA is up to today? Or maybe you’ve thought, What’s wrong with regular shoe laces? We went to the BOA Performance Fit Lab to learn more; hear why they see a big opportunity in trail running shoes; and see how they are working with companies to optimize products.

TOPICS & TIMES:

• BOA’s background & the Performance Fit Lab (2:29)
• Dan Feeney & Kate Harrison’s backgrounds (6:20)
• BOA vs traditional shoe laces (8:20)
• 3rd-Party Testing (14:28)
• BOA’s biggest categories & emerging categories (16:15)
• Trail running benefits of BOA (21:50)
• Lateral Stability & BOA (23:50)
• Working with companies for optimization (25:55)
• Different foot shapes & BOA (28:37)
• Data collecting with athletes (30:10)
• Current BOA products to try on (32:55)

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