A common question we often hear is, “How to improve our adoption rate of new technology?” 

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SHOW NOTES:

• DevRel and the Increasing Popularity of Developer Advocate
• 10 Secrets to Success in Technical Marketing
• What it means to be a Strategist in the 2020s

WHY DO WE HAVE ALL THESE IN-THE-MIDDLE JOBS?

DevRel, Advocates, Evangelists, Strategists. We’ve all heard about these job titles, but what do people in those roles actually do? And are they necessary?  

WHAT DO DEVREL, ADVOCATES, EVANGELISTS, TECHNICAL MARKETERS, STRATEGISTS DO, AND DO WE ACTUALLY NEED THEM?

1. Every project, every market, every new technology has both short-term and long-term goals. Companies need to find a way to balance both goals.
2. Successful teams, in every industry, have excellent in-between people. 
3. In-between roles are a great way to learn the business, and build varied career paths. They usually aren’t career paths on their own. Many people don’t understand this. 
4. DevRel / Advocate / Evangelist
5. Technical Marketing
6. Strategy

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