Your brand is so much more than a logo and tagline. It's a story that's just waiting to be brought to life through your exhibits and events.

In this rebroadcast of Virtual Lunch in the Exhibit Marketers Café, Ian McGonnigal shares these insights on creating your brand experience:

• What brand experience is and how to measure it
• How event organizers and exhibitors can build more a memorable brand
• Why you need to incorporate storytelling elements into exhibits and events
• How to find the right events to tell your story