SummaryIn this episode of the Building Brands podcast, host Robert Royer interviews Tad Nelson, owner of Tad Law, about his unique approach to legal services that combines big city experience with small-town values. They discuss the importance of client relationships, proactive communication, and the implementation of a client success manager role to enhance client experience. Tad shares insights on embracing change in legal practices, revamping marketing strategies, and the significance of personal branding in the legal field. The conversation emphasizes the importance of relationships in service-based businesses and offers valuable advice for attorneys looking to grow their practices while maintaining quality and integrity. Takeaways

• Tad Law offers big city experience with small-town values.
• Creating a welcoming environment reduces client intimidation.
• Proactive communication is essential for client satisfaction.
• Implementing a client success manager improves client experience.
• Embracing change is crucial for growth in legal practices.
• Video content is a powerful marketing tool.
• Client retention is as important as acquisition.
• Personal branding is interconnected with corporate branding.
• Understanding your audience enhances marketing effectiveness.
• Scaling a law firm requires a clear vision and strategy.

Sound Bites

• "We treat you like you're a friend."
• "Proactive communication is so critical."
• "It's all about video these days."
• "Every attempt, it gets better."
• "You got to figure out who you are."
• "It's just math."

Chapters 00:00Introduction to Tad Nelson and His Law Firm 04:08The Unique Approach of Tad Law 07:24Implementing Client Success Management 12:20Embracing Change in Legal Practices 15:26Revamping Marketing Strategies 21:04Flexible Client Management and Personalization 27:09Scaling a Law Firm with Integrity

produced by Fresh Media Works http://www.freshmediaworks.com