Parents whose infant is admitted to a neonatal intensive care unit often experience a sense of exclusion from their role as caregivers and separation from their child. Due to the distressing environment that NICUs can facilitate, many parents suffer from higher rates of postpartum depression and even PTSD as a result.

Beth DuFault, an assistant professor of marketing in the School of Business, is collaborating with colleagues from the University of Turku in Finland to improve the parent experience in the NICU.

DuFault shares on the episode about one Finnish hospital that has a different approach to an infant's hospital care, one that is more inclusive of parental participation.