This week we talk with the leader of the lab that is at the heart of RFID and Auto-ID, about tags in outer space and on the ocean floor. We learn about Auburn University’s pivotal relationship with the giants of retail, aerospace and the biggest vendors of the technologies that are bringing the digital and physical worlds together.

Justin Patton is the Director of the Auburn University RFID Lab, a research institute focusing on the business case and technical implementation of emerging technologies in retail, supply chain, aerospace, and manufacturing. The RFID Lab is a unique private/academic partnership between users, technology vendors, standards organizations, and faculty.  Justin has participated in business case research for advanced technology with Walmart, Target, Amazon, FedEx, Dillard’s, Macy’s, Delta Air Lines, and Boeing among others, and is currently supporting projects including multiple technologies supporting serialized supply chains. He is one of the primary developers of the ARC program, the first and most widely utilized international performance validation system for RFID, and is currently working to help standardize serialized inventory in all aspects of the supply chain.

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