Did you "accidentally" wind up working in marketing? Today's podcast guest did—and now he's a full-fledged marketing master.

Tune in as James Stacey sits down with Shaheen Samavati to chat about the round-about way he broke into the industry, plus everything he's learned along the way about B2B marketing, from what companies get wrong when it comes to content marketing to why the best content is often the most simple.