IMRG Takes On...

IMRG Takes On... The FIFA World Cup

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Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.

For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing strategies and consumer behaviour.

In this episode:

  • The products and categories most likely to benefit from the World Cup
  • What previous tournaments can tell us about retail performance this year
  • Whether Andy cries during football matches
  •  A retailer question on the best time to send marketing emails during the tournament
  • An unexpected discussion about the Pepto-Bismol advert
  • How brands can tap into the World Cup conversation without official sponsorship
  • A Michael Jackson singalong you definitely weren't expecting
  • What to do if you'd rather avoid the football altogether

    • Whether you're a football fanatic, a reluctant viewer, or simply interested in the impact of major events on retail, this episode has something for you.

    Subscribe now to catch future episodes and send your questions to [email protected] for a chance to feature in an upcoming show.

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    IMRG Takes On...By IMRG