IMS Insights Podcast

What if your trial team could see how jurors respond to your case while the research is still underway? 

 In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg leads a discussion with Senior Director of Jury Consulting Chris Dominic, Trial Consultant Michelle Cooper, JD, and Principal Consultant Julia Fadzeyeva of Forrester Consulting. They discuss a commissioned Total Economic Impact™ study of The Advantage®, IMS’s interactive juror insights application that provides trial teams with immediate visibility into jury research data.  

 Listen now to explore: 

• How real-time juror feedback lets you adjust trial strategy while the research is still underway  
• How spotting juror confusion during mock trials helps you fix graphics before trial  
• How seeing the same data as your consultants, in the room or remotely, keeps your whole team aligned 
• How live research builds client confidence in your trial plan  
• How associates in the room learn faster and bring those lessons to future matters  
• What drove $1.75 million in quantified benefits in the Forrester study, and why that is only half the story 

 Ideal for trial attorneys investing in jury research, this episode shows how live data paired with experienced jury consultants turns faster findings into better trial decisions. 

 Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/imselevate-signal-notnoise-thee7520469312722083841/theater/ 

 Read the full Forrester TEI study: The Total Economic Impact™ 

 Experience The Advantage® and request a demo today: https://imslegal.com/services/the-advantage 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

C-suite executives may be exceptional communicators in the boardroom, but the courtroom changes the rules. Jurors assess credibility from the moment a witness is called, weighing likeability and intent alongside competence. 

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg is joined by Jury Consultant Alexa Hiley and Senior Director of Jury Consulting Chris Dominic (whose insights on executive communication were recently featured in The Wall Street Journal) to discuss preparing CEOs and other senior executives to testify under pressure. 

Listen now for insights on: 

• Why courtroom impressions form faster and more consciously than boardroom impressions 
• What jurors consider beyond competence and expertise when assessing witness credibility 
• How the “neighbor tone” helps executives communicate respectfully without appearing condescending 
• Why overpreparation can make executives seem less credible, not more 
• How jurors may interpret signs of cognitive strain 
• Why deposition preparation carries as much weight as trial preparation 
• What distinguishes a credible executive witness from one whom jurors may struggle to trust 

Ideal for in-house counsel, trial attorneys, and executives preparing for deposition or trial testimony, this episode offers practical perspectives on communicating credibly and remaining authentic during cross-examination. 

Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/7510382858121699328

Explore IMS jury consulting services today: https://imslegal.com/services/jury-consulting

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Effective trial communication requires attorneys to make complex information understandable, establish credibility, and give jurors a story they can follow and remember. 

In this IMS Insights Podcast episode, Senior Jury Consulting Advisor Keith Pounds, PhD, speaks with Maggie Mendenhall Casey, Deputy General Counsel for the City of Chicago and 2025 recipient of the Earl B. Dickerson Award, about what it takes to communicate effectively in the courtroom. 

Listen now for insights on: 

• Why attorneys should speak with jurors in a clear, conversational way 
• What jurors look for when evaluating witnesses, especially experts 
• How acknowledging difficult facts can strengthen credibility 
• What makes opening and closing arguments memorable to jurors 
• How courtroom analogies and demonstratives can simplify complex concepts 
• How mock jury research can help litigation teams refine case strategy 
• Why conveying damages presents an important challenge in high-exposure litigation 

Ideal for trial attorneys and litigation professionals, this episode offers practical perspectives on distilling complex cases into narratives that are credible, memorable, and accessible to jurors. 

Watch the original LinkedIn Live recording here: [link] 

Explore IMS jury consulting services today: https://imslegal.com/services/jury-consulting

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Artificial intelligence is rapidly changing trial preparation and presentation, creating new opportunities to improve efficiency while raising important questions about ethics, admissibility, and courtroom credibility. 

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Technology Consultant Josh Stanhill to discuss how trial teams are using AI today, where it can add value, and the risks attorneys should consider before introducing AI-enhanced materials in court. 

Listen now for insights on: 

• How AI can enhance exhibits and video evidence without altering underlying facts  
• Why transparency and attorney oversight are essential when using AI in trial preparation  
• How jurors are increasingly scrutinizing AI-generated and AI-enhanced content  
• What real-world courtroom experiences reveal about credibility risks associated with AI misuse  
• Why confidentiality and data security should be part of every AI discussion  

Ideal for trial attorneys and litigation support professionals, this episode offers guidance on balancing innovation and efficiency with credible advocacy as AI becomes more prevalent in legal practice. 

Watch the original LinkedIn Live recording here: https://www.linkedin.com/events/imselevate-aiandtrial-ethics-ev7483551034326544384/theater/

Find guidance on explaining AI to jurors in this past episode:  https://imslegal.com/podcasts/decoding-llms-and-generative-ai-for-the-jury

Explore IMS trial technology services today: https://imslegal.com/services/presentation-technology

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Expert witness selection is among the most consequential decisions in complex litigation. While attorneys may assume the process is about finding the most credentialed professional in a given field, the reality is far more strategic. 

In this IMS Insights Podcast episode, Vice President of Client Experience Marie-Petra Adams welcomes Senior Director of Expert Services Erica Evans to examine the strategy behind expert sourcing, vetting, and selection. They explore how the process unfolds, from early case specification through final alignment, and share what two real-world case studies reveal about how nuanced and unpredictable these expert searches can become. 

Listen now for insights on: 

• How effective expert witness strategies start before the search process begins 
• Why qualifications, communication, credibility, and relatability all factor into selection 
• How conflict analysis and testimony history inform final vetting decisions 

Ideal for attorneys, claims professionals, and litigation managers, this episode offers a behind-the-scenes look at what it takes to find the right expert witness who can not only address the issues but also explain them clearly and credibly to a judge, juror, or arbitrator. 

Watch the original LinkedIn Live recording here. 

Explore IMS expert witness services today: https://imslegal.com/services/expert-witness

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

Modern juries expect high-quality courtroom visuals. While trial demonstratives are essential for conveying arguments and maintaining juror attention, evolving evidentiary standards are reshaping how these visuals are developed and used. 

In this IMS Insights Podcast episode, Senior Director of Jury Consulting Chris Dominic welcomes Trial Consultant Michelle Cooper to examine Federal Rule of Evidence 107 and its direct implications for trial presentations. They explore how this rule influences expectations for demonstratives, including the distinction between illustrative visuals and those that may be admitted into evidence, and share practical tips for how trial teams can approach visual strategy with greater intention. 

Listen now for insights on: 

• How Federal Rule 107 changes expectations for trial demonstratives 
• The distinction between illustrative visuals and admitted evidence 
• Why visual strategies should begin early in case development 
• How transparency, structure, and accuracy influence juror understanding 
• What a disciplined approach to trial visuals looks like in practice 

Ideal for trial attorneys and litigation teams, this episode offers practical guidance on aligning visual strategy with changing evidentiary standards while supporting juror comprehension and decision-making. 

Watch the original LinkedIn Live recording here. 

Read Michelle Cooper’s article on Federal Rule 107: https://imslegal.com/articles/why-federal-rule-107-matters 

Explore IMS trial graphics services today: https://imslegal.com/services/trial-graphics 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg welcomes Senior Jury Consulting & Strategy Advisor Chris Ritter to explore his “Theory of Core Values,” a framework developed over decades to explain what motivates jurors and how they reach decisions in the courtroom. 

Their conversation examines how jurors rely on deeply held beliefs, such as fairness, personal responsibility, and common sense, when evaluating evidence and assigning responsibility. Chris outlines 11 core values that influence juror reasoning and shares how attorneys can apply these insights to shape case strategy and strengthen advocacy. 

Listen now to learn about: 

• The 11 core values and how they influence juror decision-making  
• The difference between emotional, analytical, and instinctive reasoning  
• How concepts like fairness, personal responsibility, and common sense shape verdicts  
• Applying core values through Mental Mining® to develop case strategy  
• How core values empower active jurors during deliberations  

Ideal for trial lawyers and litigation teams navigating complex disputes, this episode provides practical guidance on understanding juror behavior and building more persuasive case narratives. 

Watch the original LinkedIn Live recording here. 

Learn more about Chris Ritter: https://imslegal.com/team/g-christopher-ritter-jd 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Explore IMS jury consulting services: https://imslegal.com/services/jury-consulting\ 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

In this IMS Insights Podcast episode, Senior Strategy & Jury Consulting Advisor Chris Dominic sits down with veteran trial lawyer Keely Duke of Duke Evett PLLC to explore the critical role of credibility in high-stakes litigation. 

Their conversation dives into how trial teams can prepare executives and witnesses to testify authentically, balance tenacity with restraint, and maintain trust with juries while advocating persuasively. Keely also shares guidance for young litigators aspiring to become effective first-chair trial attorneys, emphasizing the importance of knowing your case, staying true to your style, and communicating honestly. 

Do not miss Keely’s insights on: 

• How credibility serves as the cornerstone of persuasive advocacy 
• Techniques for preparing executives and witnesses to testify authentically 
• The risks of overselling arguments and losing juror trust 
• Balancing aggressive advocacy with restraint 
• Advice for early-career trial attorneys 

Ideal for trial lawyers, litigation teams, and legal professionals navigating high-stakes disputes, this episode delivers actionable takeaways on maintaining credibility, shaping juror perception, and strengthening advocacy. 

Watch the original LinkedIn Live recording here. 

Learn more about Keely Duke: https://dukeevett.com/our-team/keely-e-duke/ 

Read about Adam Bloomberg: https://imslegal.com/team/adam-bloomberg 

Learn about Chris Dominic: https://imslegal.com/team/chris-dominic 

Explore IMS litigation support solutions: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

When your client is perceived as the “Goliath” in a commercial dispute, how do you earn juror trust? In this episode of the IMS Insights Podcast, IMS Senior Jury Consulting Advisor Chris Dominic sits down with experienced trial lawyer William Toles of Munsch Hardt Kopf & Harr, PC, to share effective strategies for defending corporations in today’s anti-corporate climate. From preparing witnesses for authentic courtroom communication to leveraging mock trials for risk assessment, this conversation provides practical insights for trial teams and litigation professionals seeking to enhance their defense approach. 

Learn more about William’s expertise: https://www.munsch.com/Professionals/William-Toles 

Learn more about Chris Dominic: https://imslegal.com/team/chris-dominic?fbclid=PAZXh0bgNhZW0CMTEAAab6BsMu0fyUPngLSF2IO91qWUb99ikQ56jlAzfUDs7jwmydan-brGrdCuE_aem_FBPPSIztPpXfjm2N0nuZPA 

Explore IMS’s Jury Consulting Services: https://imslegal.com/services/jury-consulting 

Find the original LinkedIn Live recording here.  

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.

What happens when jurors’ gut instincts clash with your expert’s data? In this episode, IMS Senior Jury Consulting Advisor Chris Dominic teams up with Affiliate Advisor Steve Pomerantz, PhD, and Trial Consultant Michelle Cooper, JD, to tackle one of the courtroom’s trickiest challenges: making statistical significance make sense to the jury.  

From framing fairness and randomness in everyday language to using simple checklists that keep jurors focused, this conversation is packed with practical strategies to help trial teams turn complex numbers into clear storytelling.  

If you have ever wondered how to explain science by “speaking juror”, this episode offers a roadmap. Listen now or watch the original LinkedIn Live here: https://www.linkedin.com/events/imselevate-explainingstatistica7402744841094537216/theater/

Learn about Steve Pomerantz’s expertise: https://imslegal.com/team/steve-pomerantz  

Learn about Michelle Cooper’s expertise: https://imslegal.com/team/michelle-cooper-jd

Explore IMS’s litigation support services: https://imslegal.com/services 

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 65,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.