<p>2021 resolution for software companies: stop calling customers “users.” Heroin and cocaine have users. You have customers.</p>

2021 resolution for software companies: stop calling customers “users.” Heroin and cocaine have users. You have customers.

In 2021 Let's Stop Calling Customers "Users"

Working in software is amazing. You have the chance to change the world! In order to do that, you need to attract and keep customers. Principles for Smarter Customer Success explores the Customer Success field and how it can change your SaaS company forever.

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In 2021 Let's Stop Calling Customers "Users"

In 2021 Let's Stop Calling Customers "Users"